Chances are I’m wrong. Chances are you’ve considered starting a blog; Started more than one and made no more than a few posts; Thought about hiring someone to blog for you; Someone found it to be really cheap; They cannot fully understand the unique rules of grammar they employ; Tried once more.
And chances are you’ve never heard of microblogging.
But, if you are active on social media, then you have actually done some microblogging. And you were probably more successful than you were with blogging. So how does a microblog differ from a traditional blog?
What is microblogging?
A tweet. A tweet is a microblog post, or micropost. According to Wikipedia, microblogging is:
“… An online broadcasting medium that exists as a distinct form of blogging. A microblog differs from a traditional blog in that its content is generally small in both actual and collected file sizes. Microblogs allow users to create small elements of content such as short sentences, personal pictures, or video links…
A brief history of microblogging
The interesting thing is that if you google “what is microblogging”, you will get a lot of results which are 10 or more years old. Because the term was coined in 2005 and became popular at the end of the last decade with the rise of social media platforms such as Twitter and Tumblr.
Blogging has always been a pain in the butt. And, when Twitter and its ilk came together, you were allowed to write an entry, add a link, and post it, all in a few seconds, the day’s pundits quickly heard the sound of blogging death.
“This time is spent expressing craft sharp, funny blog prose better on Flickr, Facebook or Twitter”
Wired, October 2008
Of course, it didn’t take long for the same pundits to realize that, if everyone took their advice and stopped writing blog posts, no one would have much to microblog.
So blogging barely left a beat in its rightful place at the top of the digital marketing content heap. But microblogging was strongly valued as part of any company’s digital marketing plan.
So how does a microblog differ from a traditional blog? If microblogging has been important to a company’s digital marketing for so long, why are we going about it today?
Three main reasons.
We see a lot of companies dedicating a lot of marketing resources to content, and either do not use microblogging, or do not use it properly, to enhance this content.
Mobile devices continue to develop as the technology of choice for browsing the web. Reading the entire blog post on a smartphone can make your eyes ‘buggy’. But flipping through microblogging posts is fast, easy and fun, so they are more important than ever.
New microblogging platforms have emerged with new ways to use them all. As of February 2018, Instagram had a 50% larger monthly audience than Twitter. But is your business on Instagram? And do you know how to use Instagram for business? What about Snapchat, Tumblr and Reddit?
Finally, if you want a more direct answer to “blogging vs. microblogging” in terms of the number of posts, then you should be microblogging way more often than blogging. He several times a day, once or twice a month.
Content curation, humanizing your brand, interacting with your online communities, becoming a thought leader, all of them require a mastery hand on microblogging. And a wicked blog too.
If you want to use microblogging to get the most value from your traditional blog and all your digital content and marketing, get in touch with the digital marketing team here at nvision. They cover you in no time